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Breville
Background
To launch Breville's tea-range we needed to educate an international audience on 'the power of perfect tea' to drive sales of their state-of-the-art tea-maker products.
Solution
An emotive 75' film and series of educational shorts were supported by an online decision-making tool which was strategically designed to rapidly lead users to checkout.
This campaign is currently running across North America, Japan, Europe and Australasia.
Director: Daffers Little-Jones
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