Sunglass Hut

Background

Sunglass Hut tasked us with the launch of their Shades Of You summer campaign. And with their primary audience being millennials we decided to go one better than just bus shelters.

Solution

We convinced Sunglass Hut to go above and beyond and create a Snapchat lens.

In just one day the lens was played more than 2.8 million times with an average dwell time of 20 seconds - making it Sunglass Hut's most engaged campaign ever.

Snapchat Lens in action

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